Toyota Crown Launch

The comeback of a timeless legend.

An experience that revives feelings of nostalgia and pride as we introduce the reimagined Crown.

Telling the story of the Crowns legacy while taking guests on a journey through Dubai's rich past to its current day glory.

The space was inspired by the colours of Dubais skies and sandy deserts while keeping a minimalistic and modern aesthetic to honour the Crowns modern design. 

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Safwan Al Roufai - ME EVP

Karen Azzi - Project Manager 

Jude Al-Amin - Creative Lead

Sandra Sarkissian - Experiential Designer

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This project was executed and delivered by the experiential department at VMLYR Dubai.

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